The 3 Keys To Social Media Management Success – Sure, you can blog, tweet, and update your business’s Facebook page as much as your heart desires, but if you don’t have a plan in place to manage your social media efforts, you are at risk of hurting your brand and losing customers.
Entrepreneur recently interviewed a few savvy business owners about their approach to social media management, and highlighted below are three successful ways to best implement the strategy:
1. Use Social Media As a Listening Tool
All too often, brands talk at people versus engaging their customer base online. While your customers are using social media to gain information about products and services,
They also want to connect with the brand by participating in online conversations, social campaigns, and provide feedback about their own experiences. Being able to listen to what your consumers are saying can help you to better position your brand.
2. Utilize the skills and experience of a social media professional to manage your company’s digital marketing efforts
Businesses that hand-off social media marketing to an intern or new employee that knows very little about your brand can negatively impact your reputation.
Also, since content creation can be a time-consuming process, small business owners that attempt to manage social media on their own can lose focus on other critical aspects of their companies.
Using a turnkey social media marketing and management service to handle this process is a cost-effective solution that is a sure way to generate results for your business.
3. Start by using the medium that you feel the most comfortable with to market your business online
For example, if you are most comfortable with Facebook and its various capabilities, start by growing your fan base on this social media site by sharing content that they would find valuable and relevant.
As you begin to see results, you can experiment with other social media channels to ease into the digital marketing arena.
The key is determining a social media management strategy that will work best for you and your business, which can obviously vary for each business as each one has unique needs. How does your business currently manage its social media efforts?