Using Social Media Marketing For A Successful Product Launch – Social media can be an extremely powerful tool for staying connected with your customers and target audience.
Putting an effective social media marketing plan in place can be especially beneficial for your business when launching a new product or service. For the best results, follow these strategic steps for using social media to announce your new launch:
1. Use Your Social Networking
In the days and weeks leading up to the launch of your new product, use your social networking site to help create a buzz about your latest offering.
We recently talked about Twitter’s ‘Vine’ video app and how it can be a useful tool for offering your followers a sneak preview of a new product or service without giving too much information away.
2. Reward Your Loyal Online Followers
Reward your loyal online followers by announcing the exciting details of your latest product offering on your business’s social media pages. The goal is to entice your followers to share this information with their online networks, therefore expanding your reach far beyond your existing fan base.
3. Create a Hashtag
Create a hashtag for your new product to help stir up online conversations. Don’t be afraid to ask your followers for feedback about the new product. People love giving their two cents, and this also provides an opportunity for product improvement too.
4. Take Advantage of Email Marketing
Take advantage of email marketing to spread the word on your new product, and encourage them to share your email with friends. Be sure to include buttons on your social media pages in this email.
5. Use Your Business Blog
Use your business blog to educate your fans about your new product or service. Not only does this provide an opportunity to position yourself as an industry expert, but frequent content creation can help to create hype about your product launch and boost SEO as well.
Having a plan in place and using social media to help create buzz for your new product or service can make the world of a difference for a successful launch. How has your business used social media to introduce a new product or service?