New Enhancements Make Pinterest A More Powerful Small Business Marketing Tool

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Small Business Marketing Tool – As if you already couldn’t stay away from Pinterest, this social media site recently enhanced its platform to include larger images and more information regarding each pin, such as being able to see other people’s boards that also include the pin. In a nut shell, these visual improvements make Pinterest even more intuitive and navigable for users.

New Enhancements Make Pinterest A More Powerful Small Business Marketing Tool

So how do these enhancements make Pinterest an even more powerful small business marketing tool? Entrepreneur shares some insight of how businesses are using the updates to this platform to their advantage:

  • By making images of your company’s product “pinnable”, you can increase your company’s exposure through a much wider channel. According to Social Media Examiner, there were approximately 11 million Pinterest users as of November 2012, and that number will continue to grow.
  • Users already have the ability to view the boards of the people that they follow on Pinterest; however, with the new enhancements to the platform, they will also be able to see other boards that contain common pins from their own boards. According to Search Engine Journal, 80% of the pins on Pinterest are repins from other people’s boards, which is pretty powerful for spreading the word on your business.
  • Customers that find your business via Pinterest will typically spend 70 percent more money than someone that was referred to your business from a non-social media site. For this reason alone, business owners can’t afford to not have an active presence on Pinterest.
  • When creating pins for your business’s products, be sure to include the price. Assigning a price to your pin can generate 36% more “likes” than those pins without prices. This can improve customer engagement on both Pinterest and Facebook.
  • Through the new Pinterest enhancements, users will receive recommendations for pins based off of pins that they already have on their boards. This is yet another way that businesses are able to deliver a personalized marketing approach to their customers.

What do you think of these new enhancements to Pinterest? How will this information impact your business’s social media marketing strategy?