Small Business Marketing Advice. Don’t Make These 5 Common Hashtag Mistakes. Hashtags aren’t just limited to Twitter anymore.
Other popular social networking sites such as Instagram, Tumblr, and Google+ are making use of the hashtag, and it’s rumored that Facebook will soon be jumping on board too.
For those that aren’t familiar with the hashtag concept, users simply assign a word or phrase prefixed with the symbol # to make information easier to find on social media sites.
As a result, brands that embrace the hashtag are able to better communicate and interact with their target audience as well as expand their reach online.
If you’re not comfortable with the use of hashtags, you better read this post before trying out this small business marketing strategy. Here are five common hashtag mistakes to avoid:
1. Neglecting to Use Capital Letters to Separate Words
By doing this, you put yourself at risk of having your hashtag misconstrued to communicate an entirely different message. Be sure to check out Social Media Today to see how the announcement of Susan Boyle’s album release party went horribly wrong just by using all lower case letters in the hashtag.
2. Not Doing your Research Before Using a Hashtag
While you may see that a particular hashtag is trending, make sure that you know the reason before using the hashtag yourself. If not, it could have negative repercussions on your brand’s image.
3. Using Abbreviations
Using an abbreviation in your hashtag for a play on words can quickly create the wrong kind of buzz for your brand.
4. Using Hashtags That you Don’t Want Everyone to Comment on
There are two sides to every story, and if your goal is to seek positive press for your brand with a hashtag, you need to anticipate potential negative comments too.
5. Sharing Your Political Position
As a brand that wants to appeal to its entire target audience, using political hashtags can quickly turn customers against your brand.
While hashtags are an excellent way to expand your brand’s reach on social media sites, they should be used with caution.
Hopefully, our post will help you to avoid these common hashtag mistakes. What are some experiences (both positive and negative) that your brand has had with the use of hashtags?